Heller & C crafts naming, logo, and advertising for econo=me — a competition initiated by the Flossbach von Storch Foundation in 2015 — aiming to enhance economic and financial education among students.
Approaching its 10th anniversary in 2025, the student competition is witnessing a continuous increase in participants each year, now being organized in collaboration with the Institute for Economic Education (IÖB) and publishing group DIE ZEIT.