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Identity

ECONO=ME

Heller & C crafts naming, logo, and advertising for econo=me — a competition initiated by the Flossbach von Storch Foundation in 2015 — aiming to enhance economic and financial education among students.

Approaching its 10th anniversary in 2025, the student competition is witnessing a continuous increase in participants each year, now being organized in collaboration with the Institute for Economic Education (IÖB) and publishing group DIE ZEIT.

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